Showcasing one-of-a-kind
Japanese works
to the world

Recently, the decline of Japan, such as the "weak yen," "GDP," "political instability," and "increasing poverty," has been pointed out around the world, but there is a lot of wonderful culture and art in Japan.

Unfortunately, there are not many places in Japan where they can be nurtured and disseminated to the rest of the world.

It’s easy to say, “why not spread the word through SNS?”.
This may be easy for digital natives, young people and those who are good at using SNS.
However, there are many people who aren’t any of those things.

We wish to support these people to disseminate all the wonderful things Japan has to offer, and to help monetize them in the process.

Our goal is to help create places where these wonderful things can become even more valuable and shine a light on them.

LITUP JAPAN is a project born from this desire.

We will be happy if we can become a small bud that embodies our mission to enliven the future with creativity.

Members only VR showroom

A one-of-a-kind place where selected "people" and "works" gather.

A members only showroom where only one-of-a-kind artworks can be exhibited.

50 works carefully selected from all over Japan will be placed in the VR showroom,
where visitors will be able to encounter wonderful works of art as they wander about the space.

Promotion Videoバナー





You would need to register as a member before entering the VR showroom.
Please register if you have not done yet.
Please also note that we can only accommodate 50 people per day.
We will send you an Login ID and Password for the VR showroom in the order that we receive your registration.
Thank you for your understanding.

Our name is “ LITUP JAPAN”


Lit is the past participle form of the verb “light” meaning “to light a fire” or “to light up”.
In other words, “lit” can be taken as an adjective meaning ”a fire was lit“ or “the lights were lit up”, and as a slang, it is connected to meaning “incredible”, “fun” or “cool”.

“Lit up” is also used synonymously with ”lit,” but it is also used to mean “to brighten” or “to illuminate”.

It expresses the concept of “shining a light on the incredible and cool artworks in Japan”.

Page Top